Why do I bother mentioning all of this? Well, so too, is the cycling world finding rejuvenation of some long-standing traditions. Take for example the changes we've seen over at the beloved BikeSnob NYC's blog. Remember the old BSNYC's Seal of Disapproval?
Well someone must have been busy over the Christmas break, because look what we were greeted with last week.
Ironically, when I lifted this from BSNYC's blog, I noticed the jpeg's title is 'Seal 2_0' (as in '2.0'). If the irony of this is lost on anyone, I will direct you to a masterful piece of writing in which the illustrious Snob himself mocks the use of the number '2.0' to describe renewed or updated objects or events entitled: Pedal Stroke of Genius: Nonplussed 2.0. And in case you can't read his new motto, it reads "Omnes Malefici Sugete Meos Testes." Ye olde PooBah is not so quick on the uptake, but I eventually figured it out without having to use the all poweful Goggle search. I'm sure you all fared much better in deciphering it.
But BSNYC is not the only one looking to revamp their look as we enter 2010. French tire-maker Michelin is launching a $20 million advertising campaign to update the look of the iconic Michelin Man into a tire-tossing superhero.
After doing a little research, I learned that the original Michelin Man was comprised not of car tires but of bicycle tires, and was a bad-ass in his own right. Here he is smoking a cigar, riding with no hands, and busting a trick move on his fixed-gear.
And here he is again, smoking and making off with a woman in the dark of night through a field of bell jars. (I don't get the bell-jar thing either.)
Just like BSNYC, the original Michelin Man possessed a latin slogan which was "Nunc est bibendum." Translation: "Now is the time to drink." They eventually shortened his slogan to just "Bibendum" which then became his actual name for years. But instead of liquor, he drank road debris....screws, nails...broken glass.
Long about the time Michelin decided to invest more money into car tire advertisements, and less toward bicycle tires, "Bibendum" changed from a stogie-smoking, nail-swilling, cyclist to a boring dough-boy. Coincidence? I think not.
Someone over at Michelin should give him a PBR and slap his ass back on the bike. Just because things are old, doesn't mean they're not better.
Not to be outdone, we here at COMO CYCO are making some changes for the new year as well. We've decided to hire an intern. Despite readership being on the decline, someone has been clicking on the Goggle-placed advertisments for adult diapers like a mad fiend, so we got a nice end-of-the-year kickback allowing us to reinvist the money into the site. We held some working interviews which were pretty hardcore, if I do say so myself. We came really close to hiring this guy:
Unfortunately, he outdrank me during lunch and then proceeded to beat me to the top of Easley Hill. The ship can only have one Captian, Mr. Morrison....sorry. Anyway - everyone knows the best rock and roll-themed Primal jersey is the Pink Floyd Dark Side of the Moon jersey...so take that weak ass shit someplace else.
We ended up hiring Ricky. He was pretty much a shoe-in from the moment we saw the photo he enlosed in his resume. Plus, he was the only other applicant and still rides a triple, so I figure I might be able to take him.
I hope everyone will help me making him feel welcome. Happy New Year to everyone who happens to read this from time to time. As ever, thanks for stopping by. Ride safe and see you in 2010.